Last updated March 15, 2018

Thank you for visiting our website.  API International, Inc. (“API” or “we”) is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This commitment includes respecting and protecting the privacy of your personal information.

This privacy policy describes the types of information we collect from and about you when you visit any of the API owned websites and domains, including apitire.com, gladiatortires.com and zennatires.com (collectively, the “Sites”) and mobile application(s) (“Apps”).  The Sites and Apps are hereinafter collectively referred to as the “Services”.  This privacy policy also explains how API may use and share your personal information, as well as your ability to control certain uses of it.

By using the Services, you agree to the collection, use and disclosure of your information as described in this privacy policy and agree to the Terms of Use which are incorporated by reference. If you do not agree, please do not access the Sites or use the Services.

Collection of your Information

API may collect information from and about you and your transactions and interactions with us.  This may include when you use the Services, create an account with us, make a purchase, sign up for our newsletters or email lists, participate in a survey or otherwise contact us.  The personal information we collect may include your name, address, e-mail address, telephone number or other contact information, age, gender, birthday, or other demographic information, your preferences and interests.

If you send someone else a communication from the Services, we may collect information such as that person’s name, telephone number, email and/or shipping address.

API and/or our service providers, may use cookies, web beacons/pixel tags, log files and other technologies to collect certain non-personal information about visitors to our Sites.  For example, we may collect information about your computer hardware and software such as your IP address, browser type, operating system type or mobile device model, domain names, viewed webpages, links that are clicked,  mobile device identifier or other unique identifier, sites visited before coming to our Sites, the amount of time you spend viewing or using the Sites, the number of times you return, or other click-stream or site usage data, emails we send that you open, forward, or click through to our Sites. This information is used by API to enhance your online experience, for the operation of the Services, to maintain quality of the Services, and to provide general statistics regarding use of the Sites.

Use of your Information

API may use information about you in any one of the following ways:

  • To personalize your experience (your information helps us to better respond to your individual needs).
  • To improve our Sites (we continually strive to improve the offerings on our Sites based on information and feedback we receive from you).
  • To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs).
  • To process transactions.
  • To administer a contest, promotion, survey or other feature/offering.
  • To send you periodic emails.

The email address you provide when you visit our Sites and click on a feature/offering, and the like, may be used to send you information and updates pertaining to occasional company news, updates, related product or service information, etc.

Note:  If at any time you would like to unsubscribe from receiving future emails, we include an unsubscribe link at the bottom of each email.

API will not sell or rent your personal information to third parties. API may share collected information within the API affiliated companies and/or Sites.    In addition, API may share your personal information with trusted partners, affiliates and other third parties that we believe may be of interest to you, to help us perform statistical analysis, send you email or postal mail or provide customer support. All such third parties are prohibited from using your personal information except to provide these services to API, and they are required to maintain the confidentiality of your information.

Use of Cookies and your Tracking Options

Certain parts of the Site(s) require cookies. You can set your browser or operating system settings to limit certain tracking or to decline cookies but by doing so, you may not be able to use certain features on the Sites or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences.

Security of your Personal Information

API has taken certain physical, administrative and technical steps to safeguard the information we collect about our customers and visitors to the Sites.  While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.

Collection of Information from Children

API’s Sites are not generally intended for children under the age of thirteen (13).  If you are a minor, we encourage you not to transmit personal information without the authorization of your parents.  If we become aware that a child has provided us with personal information without parental consent, or a parent or guardian of a child contacts us through the contact information provided below, we will use reasonable efforts to delete the child’s information from our database.

Legal Disclosures

API may transfer and/or disclose the information we receive from and about you to comply with a legal obligation; to provide information to governmental authorities in accordance with applicable law; and when we believe in good faith that the law requires it.  We also reserve the right to share information with legal authorities and other companies for fraud protection and credit risk reduction, to detect any technical or security vulnerabilities, to enforce our Terms of Use or other applicable policies, or to otherwise protect the rights, property, safety or security of third parties, users of the Services, API or the public.

Review, Update and Removal of your Information

If you have registered for an account, you may view and update your account information by logging into your account. Once logged in, you can view or update your name, address, telephone number or email address. You can also contact our Customer Service Department at the email address listed in the “Contact Us” section below to access or update any of this information.

If you would like to remove or delete the personal information that API has collected from or about you, please contact our Customer Service Department at the email address listed in the “Contact Us” section below. We will process your request within a reasonable period of time. Any information that you previously posted may still be publicly viewable. API may keep certain information and content in our backup files and archives.

California Privacy Rights

California residents may have certain additional rights including the right to information about how personal information is shared with third parties for the third parties’ direct marketing purposes during the preceding calendar year. California residents may make such a request by contacting at the “Contact Us” section below.

Links to Third-Party Sites

API Sites can include hyperlinks to third party sites.  API does not control these sites and thus cannot be held responsible for their practices relating to the confidentiality and security of your personal data.  We encourage you to review the sites’ privacy policies before using them or providing them with your personal data.

Trademark and Copyright Notice Information

Please consult our Terms of Use (hyper link) for further information.

Changes to this Statement

API will occasionally update this privacy policy.  Any changes to our Privacy Policy will be noted on the home page of this website with a link to the revised policy.  Your continued use of the Sites after we make changes to our privacy policy will mean you accept these changes.

Contact Information

API welcomes you to reach out if you have any questions regarding our privacy practices.  Please feel free to contact Customer Support via email at FrontDesk@apitire.com.  For all unsubscribe requests, contact a.santana@apitire.com.  For privacy related questions, contact FrontDesk@apitire.com.